Saygus
The Saygus V-Squared Smartphone - Best of CES
Facts & Results
Shortly following one of the most profitable tech fundraisers of all time via Indiegogo, we were hired to build the Saygus brand.
The Saygus V2 phone was named 'Best of CES' by gizmag, and the 'Top Disruptive Innovation' by Forbes. Our branding and design of the phone's exterior were attributed to this.
OUR ROLE
To develop a brand and phone design that would appeal to the desired audience.
VIDEOS / IN ACTION
Goal
Create a brand and design that would appeal to smartphone users, and be cost-effective to produce.
Our approach
Despite the dismal end of this company, we were hired in the early stages to help brand and design the Saygus V2. We consulted with the manufacturing facilities in Singapore & China to create an ergonomic and eye-catching design. Saygus raised more than a million dollars in less than 2 days on Indiegogo. Due to circumstances unknown to us, the phone never made it to market.
Explore more case studies
