Gary Vaynerchuck
Belarusian-American entrepreneur, author, speaker, and Internet personality.
Facts & Results
Gary Vaynerchuck and Jérôme Jarre started a company known as GrapeStory which they hired Vertical Sight to brand and develop a website for.
GrapeStory grew so fast and later became known as VaynerMedia, which is now part of parent company VaynerX.
OUR ROLE
Develop a brand, which included logo, website, and narrative.
VIDEOS / IN ACTION
Goal
Develop a brand that instantly let the audience understand what the company did. GrapeStory was integrating Vine videos into a robust advertising platform for brands.
Our approach
We developed a brand that used the colors, terminology, and functionality users of the Vine platform would be familiar with. Working closely with the design and development team at VaynerX, we shot video and photo assets for the website. The website included the bios and profiles of the agencies content creators, and their portfolios. Brands were then able to shop for the right influencer to meet their advertising needs.
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