The Apparently Kid
Noah Ritter's commercial debut in a TV ad for Freshpet
Facts & Results
This viral video achieved the #1 Trending spot on YouTube worldwide
Accumulated over 3.5 million views in the first 24 hours.
OUR ROLE
Developed the idea to have Noah involved with FreshPet, shortly after his famous interview at the Wayne County Fair.
VIDEOS / IN ACTION
Goal
To share the FreshPet brand with as many pet lovers as possible, by developing an informative & shareable video.
Our approach
We, like many of you saw the hilarious interview with Noah at the fair, and knew he was going to be an internet sensation immediately. Knowing that we wrote the idea of a video involving him showcasing the FreshPet products, in a simple way that would allow his amazing personality to shine.
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