Under Armour #BreakTheGame Campaign with Stephen Curry

Golden State Warrior point guard and Under Armour spokesperson Stephen Curry is known for being really, really good at making three-pointers, some would even call him the best shooter in NBA history. Last year, he was awarded the NBA MVP Award in 2015 after leading his team to victory in the 2015 NBA Finals, and after winning 73 games this season for the best single-season record in NBA history, it’s easy to see why the reigning champs are a favorite to win back-to-back titles.

To celebrate Curry’s exceptional talents, Under Armour launched the #BreakTheGame social media campaign from Droga5 last week, honoring every three-point shot he sinks during the Playoffs with a new three-second film from the Twitter handle @UABasketball.

The first round of films were released last week for the Warriors’ first matchup, and big win, against the Houston Rockets, crushing them 104-78, despite Curry spraining his ankle late in the first half. While Curry sat out the next two games due to the injury, the Warriors went on to win Game 2 (115-106) but later lost in Game 3 (97-96). It’s likely that Game 4 will see Curry return to the court to bring his team back, and with it, a new round of three second films. Watch all the Twitter films below and follow @UABAsketball for live updates!