This year, a 30-second Super Bowl ad costs as much as $5 million, up from last year’s $4.5 million.
It’s a spectacular amount of money for so little airtime, but dozens of companies have no problem forking over the cash. After all, a Super Bowl commercial is probably the best shot an advertisement has at being seen by an enormous captive audience all year. Not only is the viewership astronomical, but many non-football fans actually tune in for the commercials themselves rather than the game. Thanks to some surprisingly great comedy writing, hullabaloo around the Super Bowl commercials has been increasing for years, so much so that CBS did an extensive primetime production on Feb. 2 that counted down the 50 best of all time.
But for people involved in advertising, it is often a career goal to be involved someway, somehow in a Super Bowl commercial. It is like the pinnacle of advertising, more people will see this single ad than maybe any ad anywhere else. An average of 111.9 million viewers watched the 2015 Super Bowl. That’s precisely why we at Vertical Sight were ecstatic when we found out a friend of ours was going to have two ads surrounding the big game. The first spot was an ad done for the NFL and was sponsored by Papa Johns Pizza, and Pepsi. None other than Devin Graham, aka “devinsupertramp” filmed NFL greats completing the world’s longest touchdown pass.
Official 2016 Jeep Super Bowl Commercial | 4x4ever
Devin strikes again. During the second half of the game this commercial from Jeep aired. It features a clip filmed by Devin and made popular by Cameron Manwaring. It is of a man swinging through Corona Arch in Southern Utah. We couldn’t be more impressed by the hard work, and raw talent of our friends in the industry. Enjoy 🙂
