Everyone has wondered why some content on social media goes viral? Or why seemingly strange social media trends catch fire and others fall flat? If you hadn’t already asked yourself this question, you most assuredly did when the Harlem Shake took over the internet. Believe it or not, there’s a whole lot of science behind why people like, comment, and share online. We make it …
Some people don’t understand how obvious it is when social media platforms go through life stages and have the ability to reach a specific audience, especially with a high percentage of indulged content. Most don’t see that these platforms start off young, start off consumer based, start in a niche, and then go mainstream. When an app hits 100,000,000 active users, it has gone …
Golden State Warrior point guard and Under Armour spokesperson Stephen Curry is known for being really, really good at making three-pointers, some would even call him the best shooter in NBA history. Last year, he was awarded the NBA MVP Award in 2015 after leading his team to victory in the 2015 NBA Finals, and after winning 73 games this season for the best single-season record in NBA history, …
We recently had the opportunity to film for Solitude Mountain Resort and their ski school. We collaborated with a famous blogger family based out of Provo for the shoot, known as Mom’s Best Network. Our day was filled with an awesome excursion of the mountain, riding a lot of lifts, taking on a yeti, and more sliding and slipping than you can …
Gone are the days when marketing interns ran companies’ social media pages. The social media element in integrated marketing plans continues to grow and marketing professionals’ knowledge must also grow as the digital space evolves and consumers become savvier. Consumed: Consumers check their smart phones on average 40+ times a day. They are annoyed with overt marketing messages. They avoid …