Jerome Jarre was co-founder of GrapeStory and featured in Zoolander 2 The nation’s top digital talent agency GrapeStory was founded by Jerome Jarre and Gary Vaynerchuck, which manages several high-profile social media stars. We were contacted by the General Manager of GrapeStory which is now a sister company to VaynerMedia (which is owned by entrepreneurial genius and New York Times Bestselling author, …
Is print dead? This is a question that has been buzzing around the marketing world since the rapid surge of the Internet and social media. While many businesses have completely migrated their advertising efforts to the web because of its cost effectiveness, exposure potential and convenience, print still maintains its stance as a powerful and necessary component of an ad …
Apple. McDonalds. Twitter. Coca Cola. Nike. What makes those symbols so special and iconic? Is it their beauty or the colors? Maybe it’s because they explain what the company does…or maybe not? While these things are considered during a logo design project, none of them are particularly important. Some great logos are beautiful and some (according to many) are downright ugly. …
Non-traditional advertising goes beyond simply getting a name out there. Goals such as fostering engagement and creating brand advocates take time and cannot be forced. Companies aren’t the only ones trying to navigate non-traditional advertising methods. Agencies must adapt to stay ahead of the advertising shift as well as master it. That’s precisely why companies are turning to agencies to …