Some of this years top influencers were happy to disclose their going rate for a sponsored social media post. Rachel Brathen, the most sought-after yogi on the internet, commands upwards of $25,000, for example. Fellow fitness influencer Lyzabeth Lopez, creator of the Hourglass Workout, charges between $3,000 and $5,000 per post, and between $20,000 and $100,000 per campaign. Others were more tight-lipped. So …
To many people, SEO is a minefield of misinformation and conflicting advice. Trust me, I’ve been there. When I Googled “SEO” for the first time, I was quickly overwhelmed with a mountain of anecdotes, case studies and “best practices”. I picked up a few tips, but for the most part, I couldn’t make heads or tails of what I read. …
Some people don’t understand how obvious it is when social media platforms go through life stages and have the ability to reach a specific audience, especially with a high percentage of indulged content. Most don’t see that these platforms start off young, start off consumer based, start in a niche, and then go mainstream. When an app hits 100,000,000 active users, it has gone …
Golden State Warrior point guard and Under Armour spokesperson Stephen Curry is known for being really, really good at making three-pointers, some would even call him the best shooter in NBA history. Last year, he was awarded the NBA MVP Award in 2015 after leading his team to victory in the 2015 NBA Finals, and after winning 73 games this season for the best single-season record in NBA history, …
There is no shortage of stories about lone developers who made an app for the iPhone or iPad and had runaway success. But in the real world, the majority of app makers struggle to break even, according to a recent survey by marketing firm App Promo. Though the survey’s methodology is a bit on the light side, numerous developers that …
This year, a 30-second Super Bowl ad costs as much as $5 million, up from last year’s $4.5 million. It’s a spectacular amount of money for so little airtime, but dozens of companies have no problem forking over the cash. After all, a Super Bowl commercial is probably the best shot an advertisement has at being seen by an enormous captive …