Cameron Manwaring is a great friend of Vertical Sight’s co-founder, Kennie Christiansen. They have collaborated on some awesome projects together and often look to each other for advice in their respective fields of expertise. Below is photo of them meeting at the Shareability offices. Check out more about their company at http://shareability.com
YouTube is one of the most powerful advertising methods in today’s world. And no I don’t mean by slapping your banner at the bottom of a video that goes viral because Charlie bites your finger. These are carefully executed videos with amazing content and brand placement. Here is a great example, a video pushing 143,000,000 views, this is a video Cameron and his team did for Turkish Airlines, see any familiar faces?
It’s a resume that sounds too good to be true…
- Started a new company that did over 1mm in sales in it’s first year
- 700 million total YouTube views
- A Forbes 30 under 30
- Won an Oscar
- All done by the young age of 26
Yet, that is the exact resume of Cameron Manwaring. What does it take to find that kind of success well before you’ve even left your 20’s?
In this audio clip from http://www.sharktankpodcast.net, Tj Hale and Cameron talk about humble beginnings, hustling a young business and lessons learned, how Cameron found huge success with YouTube, what makes people share content online, and how to convert those shares in to big whale clients and sales. They also talk about interesting side topics such as the social responsibility of influential entrepreneurs in helping control internet pollution, what Cameron’s ideal partner and deal structure would look like if he were on Shark Tank, and Cameron’s favorite product that he’s ever seen go on Shart Tank.
SHARK TANK PODCAST WITH SHAREABILITY FOUNDER: CAMERON MANWARING
Show Notes
- What is Cameron Manwaring’s story? [01:25]
- What was the biggest challenge with Cameron’s first window washing business? [3:30]
- What happened to that first business? [4:45]
- What did Cameron do next? And his college experience [6:10]
- The YoutTube bug — how YouTube changed Cameron’s life [9:25]
- The big question Cameron pondered — what makes a person want to share something? [14:00]
- How can people use the advice Cameron got from Shark Tank to succeed with their own businesses? [18:00]
- How does Cameron effectively scale on YouTube? [25:00]
- How did Cameron win his first Oscar? [27:10]
- What does Cameron do for people to help promote their videos? [30:30]
- What makes someone want to share something on social media? [36:00]
- Do successful marketers have a social obligation to try and improve others? [39:45]
- Why worrying about getting more “likes” actually causes less of them [42:00]
- How do you translate views into the big sale? [44:35]
- Why selfishness is the key to success [56:35]
- What is Cameron’s ideal Shark Tank Partner and Deal structure? [58:55]
- What is Cameron’s favorite product from Shark Tank? [1:00:35]
Entrepreneurship Nuggets from Cameron Manwaring
- Obvious, but sometimes forgettable: Don’t give away highly valuable information for free!
- Shorter more digestible content is often more shareable
- You have to encourage sharing to change consumer behavior
- Making people an advocate of your brand is extremely powerful
- The same reason someone puts a poster on their wall is the same reason they’ll share something on social media
- Cold calling while you have the social proof of a trending video can drastically increase conversions
- Making money solely off Google ads on YouTube is a tough gig
- If you can satisfy a customer’s selfish desires they will serve you well.
People, Places, and Things Mentioned
- Devin Graham
- Connect with Cameron on Facebook or Instagram
- Cameron’s Company – Shareability
- Kisstixx
- Fiber Fix
- Clearplex
- Flyboard (you have to see this to believe it!)
- Kevin O’Leary
