Gone are the days when marketing interns ran companies’ social media pages. The social media element in integrated marketing plans continues to grow and marketing professionals’ knowledge must also grow as the digital space evolves and consumers become savvier. Consumed: Consumers check their smart phones on average 40+ times a day. They are annoyed with overt marketing messages. They avoid …
Jerome Jarre was co-founder of GrapeStory and featured in Zoolander 2 The nation’s top digital talent agency GrapeStory was founded by Jerome Jarre and Gary Vaynerchuck, which manages several high-profile social media stars. We were contacted by the General Manager of GrapeStory which is now a sister company to VaynerMedia (which is owned by entrepreneurial genius and New York Times Bestselling author, …
Is your website living up to expectations? Is it driving traffic and revenue for your business? Are you getting a solid return on your website investment? If you answered no to any of these questions, read on. This prescription may be just what the doctor ordered. But you may be thinking to yourself, I did everything right. I got a …
This year, a 30-second Super Bowl ad costs as much as $5 million, up from last year’s $4.5 million. It’s a spectacular amount of money for so little airtime, but dozens of companies have no problem forking over the cash. After all, a Super Bowl commercial is probably the best shot an advertisement has at being seen by an enormous captive …