We were asked by Bountiful Flight to come film an intro flight for prospective students to get a taste of what flying is like. We went through a process of obtaining permits to fly our aerial rigs near the airport, we had a pilot with us to call in the movement of the drones. Our drone had its very own call …
Cameron Manwaring is a great friend of Vertical Sight’s co-founder, Kennie Christiansen. They have collaborated on some awesome projects together and often look to each other for advice in their respective fields of expertise. Below is photo of them meeting at the Shareability offices. Check out more about their company at http://shareability.com YouTube is one of the most powerful advertising …
E-mail marketers use many strategies to improve the effectiveness of their campaigns, but one area often overlooked is what fills the page–the copy you write. Whether you’re a seasoned writer or a novice, it’s always important to strengthen your editorial skills and make sure your e-mail marketing communications contain valuable information. Good copy helps your readers understand your offer–and how …
Is print dead? This is a question that has been buzzing around the marketing world since the rapid surge of the Internet and social media. While many businesses have completely migrated their advertising efforts to the web because of its cost effectiveness, exposure potential and convenience, print still maintains its stance as a powerful and necessary component of an ad …
Apple. McDonalds. Twitter. Coca Cola. Nike. What makes those symbols so special and iconic? Is it their beauty or the colors? Maybe it’s because they explain what the company does…or maybe not? While these things are considered during a logo design project, none of them are particularly important. Some great logos are beautiful and some (according to many) are downright ugly. …
One of our clients and friends has reached the front page of YouTube, just over one month after starting his new vlog series. The video is of him and the “What’s (IN)side?” guys sledding inside a refrigerator. They later cut the refrigerator open and explore how it works. Shonduras has partnered with the guys from “What’s (IN)side” for a couple …
Non-traditional advertising goes beyond simply getting a name out there. Goals such as fostering engagement and creating brand advocates take time and cannot be forced. Companies aren’t the only ones trying to navigate non-traditional advertising methods. Agencies must adapt to stay ahead of the advertising shift as well as master it. That’s precisely why companies are turning to agencies to …